BAGGU X Glamping Concept

For this branding project, our professor wanted us to come up with a new offering for a brand of our choosing. I selected the brand Baggu because I like their aesthetic, and when I think of their product materials, it reminds me of outdoor equipment. For that reason, I decided to design some sleeping bags and tents that BAGGU would hypothetically come out with. It was a fun challenge to take an existing brand and make it my own.