CMI Brand Identity
December, 2024
As a volunteer designer, I led the brand identity design for Connecting Mothers Initiative, a nonprofit focused on supporting mothers through community and resources. Our goal was to create a clean, universal visual identity that evokes comfort without relying on traditional feminine colors and imagery. Instead, we chose to highlight an empathetic, empowering, and authentic brand voice. The identity we developed was applied across multiple platforms, with my primary focus on expanding and strengthening the organization’s social media presence.