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![](https://cdn.myportfolio.com/4a6b5276-5beb-495c-ad5e-7034a9eff89c/14a00224-87fd-46a3-a51e-5f32926e6560_rw_1920.jpg?h=8c5996485028c1a9a97e7ee608dd9565)
The idea for this branding concept stemmed from New York’s lack of public rooftops that don’t cost an arm and a leg to enter. This is in contrast to the amount of public spaces available worldwide. The most important part is that the space prioritizes community and mental health. From here, I decided to create a brand around this fictional space, starting with a website. One of my favorite parts was also coming up with the copy because I was passionate about my vision.